Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content Spotify provided to the search engine. A basic tenet of search engine SEO Anomaly guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor.
When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services.
Get a complete list of SEO best practices to boost your website’s ranking in the organic search results. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic.
Keywords in URL
Reducing the number of redirects on your site also improves speed. Redirects create extra server requests, which increase loading times. External links, or outbound links, connect your website to other sites. They are essential in on-page SEO because they add credibility and context to your content. Even if you create an effective SEO strategy, it still needs to be reviewed later. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy.
Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success.
What are on-page SEO ranking factors?
Keywords trigger your site to appear in relevant searches, so you need to optimize your pages to appear in the right search results. They are errors that prevent Google from going through your site, include issues like broken links, poor internal links, Error 404s, and sitemap errors. Not only does it affect Google crawling your site, but it also affects your audience. If you’re opting to blog, make sure your content is well written and written with your audience in mind.
- So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed.
- Use tools like SEOTesting to experiment with different variations.
- You should then aim to create a layout for your content that is easy to read and navigate.
- Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists.
As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites. CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible. You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world).
Google wants to know that you are a real and trustworthy business they can confidently send traffic to. From personal experience, I know that I’m more likely to click on a more recent link. So keep in mind, it could help to improve your click-through rates too. The more depth of information there is…The more valuable it will be perceived by a search engine’s crawlers.
Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.